Society of
Children's Book Writers
and Illustrators

Event Wrap-Up: April 18, 2014 Master Class with Rosemary Wells

Master Class in Picture Book Writing and Illustration

with Author/Illustrator Rosemary Wells


Guest post by Ruth Gilmore Ingulsrud, Tokyo, Japan


From our opening introductions to the final story of the evening, author and illustrator Rosemary Wells gave SCBWI Japan participants practical and pithy advice. Although I cannot distill the evening into three sentences (as we were required to do in our self-introductions), I will do my best to “omit needless words.” (Strunk and White) Wells’ advice was to be “précis,” or precise, because “no one wants to slog through endless wittering in a children’s book.” Wells suggests cutting your picture book text down to four sentences per page at most. Leave some story exposition to the illustrator. Write what you know and find out what you don’t. “The art of writing for children is like being a contra-alto,” said Wells. “It requires unique talents.” We listened carefully, as this “off-the-cuff” talk struck a chord in all of us and should help us perfect our pitch in story creation.


“My stories are non-fiction,” began the author who creates beloved stories with bunnies and kittens as the protagonists. “They are based on life experiences.” As a writer one has to have a sieve in the brain to collect memories and feelings. Max and Ruby are characters drawn from her own children. She described hearing her older child, the “Ruby” of the pair, attempting to instruct her younger nine-month-old sibling, upon whom “Max” is modeled. “Table . . . T-A-B-L-E . . . TABLE. Say it!” To which the nine-month-old would respond, “Bang.” Max’s dragon shirt and general countenance was drawn from a toddler with a withering glare wearing a shirt that glared as well, sitting in the heaping shopping basket ahead of her while she waited and waited one chilly raw night to bring home one carton of milk. The character, Yoko, began with a group of three girls from Osaka who attended Rosemary’s daughter’s school. They were teased about the sushi and seaweed in their traditional Japanese lunches, which her daughter thought was totally unfair. Family memories and personal memories are the story starters for the author’s books. “Go back to your childhood,” advised Wells, “and remember.”



Author/illustrator Rosemary Wells


“The art of illustration is a challenge,” explained Wells. “Try not to repeat in pictures what the text says.” She said that the artist should look for elements that the text does not overtly mention. Find humor in the text. Marry the text without being the same as the text. Wells prefers the word “illumination” to the word “illustration,” harking back to the time of the beautifully gold-leaf enhanced drawings with which scribes enhanced the scriptures. She said that the pictures should make the story glow with deeper meaning and draw the reader further into the story’s embrace.


Wells has been in the business since she was twenty. Now, at age seventy, she has seen publishing rise and fall. Publishing is “in the trenches now,” she explained. “Publishers grab for too much and authors cannot make a living. Publishers have wrecked things a bit,” she said. Rosemary has seen her own royalty percentages cut in half over the years. It is especially difficult for new authors. Still, she gave us hope by encouraging us to write what is true and deep. “Present it simply,” she advised, “with no affectation . . . [w]rite for yourself,” she said, despite our protestations that editors ask writers to categorize themselves. On the other hand, she said, “You may not argue with your editor. Work without ego; listen to your editor and do it better. Only after you have produced 10 starred-review books can you go at it with the editor.”


And while a trained and experienced editor will have valid criticism, Wells did warn against listening to all the advice that one might hear in a writer’s group. “Advice given from a reader’s perspective is valid,” she admitted, “but amateurs may not know what they are talking about when giving publishing advice.” This is not to say that Wells does not encounter any friction with her own editors. She sometimes disagrees with their choices, but they are the ones paying to have the book printed, after all. She sent around a recently published book along with its original “dummy” so we could note the changes that were made. She also mentioned that she does not illustrate for other authors, as she will inevitably end up changing the original text and make changes all the way up until the deadline, sometimes even afterwards. The advantage of being both author and illustrator is that the two always agree on the finished product.


The importance of authenticity in writing for children was emphasized again and again. Wells explained that children are dealing with life issues and they know they have to handle it on their own. “School is like a big bus. You get on with a bunch of people you don’t know and then they lock the doors of the bus and you can’t escape. You are stuck with these people for years.” Parents and teachers do what they can to help, of course, but Wells explained that it is as if they are on the outside of a thick Lucite bubble. They can see the struggles children go through, but in the end, each child must find his or her own solution. It is an author’s job to write about the person and the true emotions. The story should be about an individual, not about a problem or a conflict; “the person, not the peanut allergy.” Adult agendas have no place in children’s books. Children love stories that show characters overcoming obstacles with humor and grit. Be authentic and write simply. Young readers will love you for it.


Thank you, Rosemary, for sharing yourself with us.



Ruth Gilmore Ingulsrud is an elementary librarian at an international school in Tokyo. She is the author of a series of books of children’s sermons that have sold worldwide and been translated into Norwegian. She has recently published a vibrant, professionally illustrated children’s book created and optimized for the iPad.